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It seems like every day there is a new brand popping up, which is amazing, but can also make breaking through all the brand noise difficult. As an entrepreneur myself, I know building a brand your audience is crazy about can be overwhelming. Often, it feels like you’re on a never-ending hike through the wilderness filled with steep climbs, trails blocked by fallen trees, a glitchy GPS, and a fear you might fall off the cliff any minute. And, if you’re trudging through the content creation and brand building wilderness without a guide, the struggle might be even more challenging. This is exactly why Wordwoman Creative copywriting was founded…to help you build a brand that fosters a relationship with your audience through content that makes them stop, stay, engage, and buy. As your creative partner, I will help you craft a brand story so compelling your audience can’t help but fall in love with you and your products from the start. They’ll not only know who you are, but how you solve their problem or enhance their life like no other brand can. I know it might sound like a lot, but don’t worry, Wordwoman Creative copywriting is here for you. My goal is to make all things advertising, copywriting, and content strategy, related to your brand, feel less intimidating and confusing. https://images.squarespace-cdn.com/content/v1/62197b1217e19764c82a5c9a/a7bc87ee-e793-4a6a-afcd-74081d3a89c9/DSC_6913-RT.jpg About - Blythe Alpern I am a copywriter, a content strategist, a creative, and the founder of Wordwoman Creative. I’ve always had a love of writing and creativity, which is probably why my dad gave me the nickname Wordwoman. He would call me “Wordwoman” whenever he needed writing help. In fact, he’s the reason I became a copywriter and the inspiration behind the name, Wordwoman Creative. My dad was an inventor and a brilliant orthodontist, and my mom was the genius behind the genius, running the show with care and brilliance. Together, they inspired each other to go further. Their creative and entrepreneurial spirit is what made me write in my senior memory book, “In the future, I will own my own ad agency.” While it took me a little while to fulfill my 17-year-old self’s dream, I’m so thankful Wordwoman Creative copywriting is here to help beauty and lifestyle brands grow and flourish. I studied advertising at the University of Florida and Miami Ad School, before beginning my career in promotional advertising. For over two decades, I've had the privilege of creating concepts, strategies, and content for brands such as Coca-Cola, Lancome, Galderma, Jaguar, and many more. I also spent five years as a beauty and lifestyle blogger, which is where I furthered my passion for indie brands. I love supporting my fellow entrepreneurs and small business owners. It’s another part of the reason why I started Wordwoman Creative copywriting. I’ve always seen the world a bit differently. When I was a kid, I used to think it made me weird, but I now know it’s my superpower. My view of things is actually what makes me perfect for advertising. I love letting my imagination and love of words run free, all while creating standout work for beauty and lifestyle brands. I believe in telling a great story. I believe in taking chances. I believe in creating unique brand experiences. I believe building a relationship with your consumers is a top priority. I believe there is always a way to make dreams happen. 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