The Content Terrace

Blog Content Creation for CPG, Beauty, and Lifestyle Brands

Become the go to brand in your industry

Available in 3, 6, and 12 month retainer options

The Content Terrace _ Blog Content Creation

It begins with The Spark Lab

The Spark Lab, part of The W+C Copy Studio, is a 90-minute creative workshop designed to help brands generate ideas, solve challenges, and break through creative, strategic, and messaging blocks. In the ad world, they are commonly known as brainstorming sessions. I call it one of my favorite ways to experiment, explore possibilities, and figure out what direction your brand should move in next.

Offered in one-time or quarterly options, The Spark Lab can help you when you need to:

  • Come up with ideas for your next campaign, launch, event, product, newsletter, blog, website, etc

  • Work through a creative or advertising challenge, from messaging to positioning, to finding new ways to engage your audience

  • Develop or refine your brand voice and messaging so it connects with your audience and stays consistent across all platforms

  • Rethink your website, emails, blogs, product copy, or larger content or advertising strategy, especially when you know something needs to change, but you aren’t sure what steps to take

Spark Lab workshops can also be used to review existing messaging, advertising, or content strategies and tactics, and uncover opportunities you may not see because you're so close to the work.

Where fresh ideas and sharper strategy turn into direction

I’ve designed these creative workshops to foster creativity, enhance collaboration, and provide a fresh outside perspective for brainstorming new ideas and strategic direction when your brand feels stuck. As your creative partner, I’ll bring 20+ years of copywriting and advertising experience to every workshop to help you brainstorm new ideas, challenge assumptions, explore strategic directions, and identify areas with the most potential.

My goal is for you to leave every workshop feeling invigorated and inspired to take action on the ideas we generated.

Grow my Authority Presence

The W+C Blog Post Blueprint

Research and Prep

After booking your one-time or quarterly workshops, you will receive a pre-workshop questionnaire to help me learn more about your brand, the challenges you are facing, and what you would like to discuss during your 90-minute workshop.

During the research phase, I’ll review your response along with your current brand, advertising, and content strategies. I’ll also dig into your audience, competitors, and possible strategic opportunities so we can spend the workshop focused on the ideas and decisions that matter most.

Spark Lab Workshop

We’ll get together for a 90-minute virtual workshop where we’ll first review your questionnaire and the insights I gathered during my research and prep.

Then, we’ll brainstorm ideas, strategies, and tactics around the challenge or opportunity you want to explore, whether it’s preparing for an upcoming launch, rethinking your content, developing new messaging, or figuring out what your brand should do next.

Recap/Action Plan

After your workshop, I’ll send you a copy of the recording along with an action plan outlining recommended next steps, strategies, and tactics. I’ll also include a list of helpful resources, if needed.

Continued Support

For the next 30 days, you’ll have access to email support for questions, feedback, or guidance as you begin putting your action plan in motion.

The Content Terrace FAQs

FAQs

  • The price for a one-time workshop is $450, while the quarterly option costs $1,500 for four workshops.

  • A one-time workshop allows you to work on a specific challenge, campaign, launch, messaging, or idea.

    The quarterly option gives you four workshops to use throughout the year, making it a better fit if you want ongoing creative and strategic support as new challenges, opportunities, or questions arise.

  • The choice is up to you and will depend on your brand’s needs or challenges.

    Topics range from generating new ideas for a launch, event, or campaign to reviewing your current positioning, brand voice, and messaging.

    We can also go over your current advertising efforts, such as your website, newsletter strategy, sales, blog, etc.

  • Absolutely, if it will help bring additional context and perspective to the workshop.

    To keep the workshop focused and productive, I recommend limiting attendance to four people.

  • "I have no hesitation in recommending Blythe to anyone looking for quality writing support. She delivered every project before deadline and I especially appreciated her enthusiasm and input re: some of our more creative projects."

  • "Blythe is a very talented copywriter. She understands my vision and values and can quickly and easily convey this in my email campaigns and on my website copy."

  • "Blythe is a master copywriter. It's every business owner's dream to work with specialists who can understand our businesses and then help us make good decisions."

  • "I'm very happy with Blythe, her research and content that she put together is always very right to the point and beyond my expectation. I like working with her and already done multiple projects and so far, everything she delivered are excellent."

Create a content strategy they can’t ignore.

Grow my Authority Presence