The Story Atrium

Website content creation for CPG, Beauty, and Lifestyle founders

Give your story a place worth exploring

W+C Copy Studio Signature Service

The Story Atrium - Website Copywriting for CPG, Beauty, and Lifestyle brands

Where strategy meets The Story Atrium

As the signature service of Wordwoman Creative, The Story Atrium is designed to help you create website content that makes your audience stop, stay, engage, and buy. While this is a done-for-you service, your input throughout the process helps ensure the final website feels true to your brand and connects with your audience in the most creative, strategic way.

Your website should do more than look good and list what you sell. It should communicate why your brand is so unique, help your audience understand how your values and purpose align with theirs, and give them a reason to choose your products over anyone else’s.

The experience behind The Story Atrium

Copywriting isn’t something I stumbled into. I studied advertising and copywriting in ad school, learned from creatives at leading agencies, and went on to work with agencies and brands in Chicago, NYC, Atlanta, and around the globe. For over 20 years, I’ve continued to hone my skills in copywriting, strategy, concept development, and creative thinking.

I follow a carefully curated creative process. However, the way it is applied always depends on your brand’s unique needs, challenges, and goals. I don’t believe in gimmicks, cookie-cutter formulas, or fear-based marketing. I want your audience to understand what makes your brand special and give them a reason to keep coming back for your next launch, sale, announcement, or event.

Drawing on my agency background and experience as a copywriter, I’ve developed a 5-step process, known as the W+C Blueprint, that combines research, strategy, concept development, content planning, and copywriting. As your creative partner, my goal is to create a website that reflects your brand, engages your audience, and supports your brand’s goals.

Let's Build my Brand Story
Research and Discovery - Website Copywriting Blueprint

The W+C Website Copywriting Blueprint

Research and Discovery

Your Story Atrium service kicks off with a pre-project questionnaire to help us get clear on your goals and vision for your site.

During this phase, I’ll audit your current site, including your messaging, content strategy, user experience, and flow. I’ll also analyze the competitive landscape, review your brand strategy, dig into your target market, and develop a creative brief to guide the creative direction and strategy for your site.

Website Copywriting Blueprint - Content Strategy and Search

Concept Development

Next, we’ll develop a creative concept that brings your brand story to life and gives your website a clear, cohesive direction.

The concept will shape how your messaging comes together across the site, creating an experience that makes your audience stop, stay, engage, and buy.

Website Copywriting Blueprint - Brand Story

Brand Story

Using what we discovered during the research phase, we’ll fine-tune, clarify, and build your brand story, positioning, voice, and key messages to create a clear foundation for your website copy, ensuring it communicates your brand's differentiator and connects with your audience.

Website Copywriting Blueprint - Concept Development

Content Strategy and SEO

Next, we’ll develop the content hierarchy, page flow, key messages, CTAs, and SEO strategy for each page of your site so the content is easy to navigate, supports traditional and AI-powered search visibility, and creates an engaging, intuitive user experience.

Website Copywriting Blueprint - Copy Creation

Copy Creation

Write the copy for your Home, About, Products/Services, Contact/FAQs, and Specialty Brand Pages, bringing your brand story, messaging, concept, content strategy, and SEO together for a cohesive website experience.

Story Atrium (Website Copywriting) FAQs

FAQs

  • The price of this service is $6000, and includes your Home page, About page, Products/Services (5-10 product/service descriptions or pages), Contact and FAQ pages, along with an additional specialty brand page.

    Payment plans are available. Additional pages are available for an extra fee, which can be addressed during your Discovery call.

  • This service is designed to help CPG, Beauty, and Lifestyle brands that are just starting, have been in business for several years or more, or are looking to rebrand, refresh, or update their website content to make it more compelling and engaging.

  • Typically, your site will be completed within 6-8 weeks.

    This includes allowing time for review and revisions. Delays in review can extend the completion of your project.

  • You can add pages at any time during the process, but it will make the process run more smoothly if I’m made aware of the additions before I start writing your copy.

    The fee for the new pages will be discussed before they are added.

    If you need to incorporate additional pages after your site is complete, please reach out to me, and we can discuss the new pages and associated fees.

  • Each Story Atrium service comes with 30 days of email support.

  • "I have no hesitation in recommending Blythe to anyone looking for quality writing support. She delivered every project before deadline and I especially appreciated her enthusiasm and input re: some of our more creative projects."

  • "Blythe is a very talented copywriter. She understands my vision and values and can quickly and easily convey this in my email campaigns and on my website copy."

  • "Blythe is a master copywriter. It's every business owner's dream to work with specialists who can understand our businesses and then help us make good decisions."

  • "I'm very happy with Blythe, her research and content that she put together is always very right to the point and beyond my expectation. I like working with her and already done multiple projects and so far, everything she delivered are excellent.

Build a website that connects your audience to your story.

Let's Build my Brand Story