What was once only a 17-year-old’s dream has now become the copywriting studio known as Wordwoman Creative.
Wordwoman Creative Copy Studio
The CPG, beauty, and lifestyle spaces are thriving. It seems like every day there is a new brand popping up, which is amazing, but can also make breaking through all the brand noise difficult.
As an entrepreneur myself, I know building a brand your audience is crazy about can be overwhelming. It can get messy fast. Almost like you’re trying to live in a space while you’re in the middle of renovating it. One minute you’re talking big picture, the next you’re surrounded by construction dust wondering how all the pieces are going to fit together.
And, if you’re trying to build your brand and create content without someone to help with the strategy and structure, the process can feel even more overwhelming.
This is exactly why the Wordwoman Creative Copy Studio was founded: to help you bring the story, structure, and strategy together, crafting copy that makes your audience stop, stay, engage, and buy.
As your creative partner, I will help you craft a brand story so compelling your audience connects with you and your products from the start. They’ll not only know who you are, but how you solve their problem or enhance their life like no other brand can.
I know it might sound like a lot, but don’t worry, Wordwoman Creative is here for you. My goal is to make all things advertising, copywriting, and content strategy, related to your brand, feel less intimidating, less confusing, and a whole lot more manageable.
Craft a compelling brand story with Wordwoman Creative Copywriting Services.
Blythe Alpern
I am a copywriter, a content and brand strategist, a creative, and the founder of Wordwoman Creative.
I’ve always had a love of writing and creativity, which is probably why my dad gave me the nickname Wordwoman. He would call me “Wordwoman” whenever he needed writing help. In fact, he’s the reason I became a copywriter and the inspiration behind the name, Wordwoman Creative.
My dad was an inventor and a brilliant orthodontist, and my mom was the genius behind the genius, running the show with care and brilliance. Together, they inspired each other to go further.
Their creative and entrepreneurial spirit is what made me write in my senior memory book, “In the future, I will own my own ad agency.” While it took me a little while to fulfill my 17-year-old self’s dream, I’m so thankful Wordwoman Creative copywriting is here to help CPG, beauty and, lifestyle brands grow and flourish.
I studied advertising at the University of Florida and Miami Ad School, before beginning my career in promotional advertising. For over two decades, I've had the privilege of creating concepts, strategies, and content for brands such as Coca-Cola, Lancome, Galderma, Jaguar, and many more.
I also spent five years as a beauty and lifestyle blogger, which is where I furthered my passion for indie and emerging brands. I love supporting my fellow entrepreneurs and small business owners. It’s another part of the reason why I started Wordwoman Creative copywriting.
I’ve always seen the world a bit differently. When I was a kid, I used to think it made me weird, but I now know it’s my superpower. My view of things is actually what makes me perfect for advertising. I love letting my imagination and love of words run free, all while creating standout work for product-based brands.
I believe in telling a great story. I believe in taking chances. I believe in creating unique brand experiences. I believe building a relationship with your consumers is a top priority. I believe there is always a way to make dreams happen.
I can’t wait to work with you and see where this advertising journey takes us next.
FAQs
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I work mostly with product-based businesses in the CPG, Beauty, and Lifestyle space. Whether you’re just starting, looking to grow your brand, launching new products, or ready for a rebrand, I am here to craft compelling copy that turns window shoppers into must-have buyers.
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The W+C Creative Copy Studio offers copywriting for websites, email/newsletters, and blog posts, as well as brainstorming and brand strategy workshops.
A 360° Campaign Service is available for brands with multiple copywriting needs.
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Item descriptionI didn’t just wake up one day and decide to call myself a copywriter because I liked to write. I studied copywriting in school, both at the University of Florida and Miami Ad School, before honing my skills in the ad agency world. I’ve spent over two decades working as a full-time and freelance copywriter on brands such as Lancôme, Ford, Don Julio Tequila, and Galderma. This experience has shaped everything I do today.
But experience alone isn't the differentiator. It's my process. For example, every website project I work on runs through The Story Atrium, my signature framework for crafting copy that makes your audience stop, stay, engage, and buy. It's not a template. It's a structured process designed to uncover your brand's unique story, get to the heart of what your audience truly desires, and build a strategy that grows your brand and fosters a lasting relationship with your community.
I consider all my clients creative partners. I value your input and involvement throughout the process so the copy you receive always speaks to your audience and sounds like your brand, not like generic copy that could belong to anyone.
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W+C works primarily with CPG, Beauty, and Lifestyle brands looking for a strategic creative partner to create copy for their website, email newsletter, and blog that does more than fill their calendar and cross another line off their brand to-do list.
I leave a few spaces in my Spark Lab brand strategy workshops open each quarter for non-product-based brands. If you are interested in booking a workshop, please reach out to me via my contact page.
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Freelancers are often generalists who bounce between industries. Agencies bring larger teams, but they also bring higher overhead, extra layers, and little to no direct access to the person actually writing your copy. They make the most sense for larger brands/corporations needing a full team on retainer.
W+C sits in right in the sweet spot. You get agency-level strategy and craft, but with the high-touch, personal experience of working directly with me throughout your project. Plus, my entire framework is built specifically for CPG, beauty, and lifestyle brands.
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A talented copywriter can write for any industry and in any medium. If they aren’t familiar with your industry, they will spend the time needed to learn your industry's language, your customer's mindset, and what actually moves someone to buy your product over your competitors.
This could make the process of writing your copy, or finishing your project take longer. Hiring a copywriter who specializes in CPG, beauty, and lifestyle, like myself, can shorten the learning curve. This means faster turnaround and copy that sounds like it was written by someone who already gets your world.
Regardless, the best fit for your brand is the person you feel most comfortable working with; someone who gets your brand, your audience, and the goals of your project.
