The Creative Capsule Studio
Creating content that makes your audience stop, stay, engage, and buy.
Is your email list collecting dust? Are your emails not serving your brand in the way you know they could? Need help creating a welcome, promo/launch series? Then you’ve come to the right place because I can make the process less stressful.
Having an effective email strategy goes beyond simply collecting emails. Your email list should serve as an asset to your brand. It can establish trust, provide value to your audience, and keep your brand top of mind.
No matter what stage you are with your emails or email list, the W+C retainer email/newsletter service is here for you. I will help you create engaging welcome sequences, launch/promotional emails and/or newsletters designed to excite and motivate your audience to open, read and take action.
Your service will include: (3-month minimum contract)
Pre-service discovery call to review email goals & strategy
Create a new email content strategy and map out the consumer journey
Email/Newsletter content sequence creation, including CTAs
Email/newsletter Content CreationThe Connection Lounge
Feel like your website doesn’t truly represent your brand? Is your site not growing your audience or your sales? Or are you not even sure where to start when it comes to the content on your site?
Creating branding, content strategy, a concept and even content for your site can be overwhelming and stressful. There’s so much pressure to have the perfect website. After all, your site is the online hub of your business. It’s the place consumers come to find out who you are, what you sell and how your products and services can help them. But as I always say, I’m here to help.
This is not a cookie-cutter process. There are no gimmicks to website creation. While I do believe in the tried and true when it comes to copywriting, I also know each client is unique and deserves a personalized experience to address the specific needs of your brand.
I will do more than write your copy, I will also utilize brainstorming, research, concept development and strategy to address those needs and create a website that engages your customers and showcases all your brand has to offer.
Your service will include:
Discovery – conduct a discovery call and pre-project questionnaire to help us get clear on your goals and desires for your site
Research – conduct an audit of your current site and/or branding/messaging, perform a competitor analysis, determine your target market, and develop a project brief
Brainstorm and Concept development – create a concept for your site to ensure the why behind your brand will be effectively communicated to your audience so they are inspired to take action
Content Strategy & SEO – develop the content hierarchy, flow, and key messages for each page of your site, along with SEO and CTA’s
Content Creation – create the content for the top five key pages of your site
Website Content CreationThe Copy Room
Blog Post Content CreationThe Content Terrace
Know the value of a having a blog but are struggling to come up with content? Or perhaps you have ideas but aren’t sure how to craft the perfect post? My retainer blog posting service might be exactly what your brand needs.
Having a blog or your site is a great way to provide additional value, information, and content to your audience. It can also drive more traffic to your site, which translates into more leads and buyers. And bonus, you can repurpose your blog posts for your social media.
The W+C Blog Post retainer service is designed to provide you with three, lead converting posts per month. Posts can range from educational, entertaining, or newsworthy/trending topics.
Your service will include: (3-month minimum contract)
Pre-service discovery call to review blog goals & strategy
Blog content strategy/calendar development
Topic research & content outline creation
Content creation, including SEO
360° Campaign CreationThe Bold Blueprint
Starting your brand from scratch or in the process of rebranding? Launching a new product or service and need to create a fully-integrated campaign? Thinking about taking your advertising to a whole new level?
Then, the W+C 360° Campaign was created especially for you. This built for you service is tailored to your brand’s specific advertising needs.
I will work with you to create a fully-integrated strategy that showcases your brand across multiple platforms and tactics. I’ll help you determine what tactics will benefit your brand the most and engage your consumers to take action, whether that be to subscribe, learn more or buy now.
Your service will include:
Discovery – conduct a discovery call and pre-project questionnaire to help us get clear on your campaign needs & your brand goals
Research – review current branding/messaging and marketing/advertising efforts, perform a competitor analysis, determine your target market, and develop a project brief
Campaign Strategy - develop a strategy for launch/campaign and determine which tactics are most effective
Brainstorming – create a concept for the campaign to ensure there is a cohesive idea across tactics
Content/Campaign Creation – create the content for each tactic
Creative Workshops for Beauty BrandsThe Spark Lab
Need to generate ideas and tactics for an upcoming launch? Have a question about content strategy, copywriting, or concept development for your brand? Or simply want to pick a copywriter's brain? Then, the Spark Lab is the ideal service for you and your business; available in one-time or quarterly options.
In this 90-minute virtual session, we can talk about anything advertising-related, such as, concept development, content creation, your current brand voice, messaging or content, etc.
The Spark Lab is designed to help you create ideas that help you stand out in a crowded landscape and inspire your audience to take action.
Ready to build a brand worthy of obsession?
Step inside the W+C Creative Capsule Studio.
*Retainer services start at $2500. Website creation starts at $6000. 360-campaign pricing is set on a per-project basis.