The Creative Capsule Studio
Copywriting services for beauty and lifestyle brands.
Creating content that makes your audience stop, stay, engage, and buy.
Welcome to the Creative Capsule Studio. I can’t wait to help you create content that makes your audience stop, stay, engage, and buy. Each room (service) of the studio has been designed to ensure you’re not only building your beauty or lifestyle brand, but you’re also fostering a strong relationship with your consumers.
Whether you need copywriting for your website, email/newsletters, blog posts, or want to brainstorm some new ideas for your next launch, W+C is here to serve as your creative partner. We’ll work together to craft a compelling brand story that draws your audience in and has them hanging on every word. No matter when or where they encounter your content, they’ll know you get them and why they should buy your products over any other.
The Creative Content Studio doors are always open, so come inside and explore what we have to offer.
Come on in, I can’t wait to show you around.
Website Content CreationThe Copy Room
Feel like your website doesn’t truly represent your brand? Is your site not connecting with your audience or helping to increase sales? Or are you unsure about where to even start with your website content?
Creating content for your site is more than a few words on a page. It also needs to incorporate your branding, have a clear concept, and a content strategy that moves your audience to take action. The pressure to have the perfect site can feel overwhelming and stressful.
I get it, after all, your site is the online hub of your business. It’s the place consumers come to find out who you are, what you sell, and how your products and services can solve their problems.
This is why I created The Copy Room: to be your trusted creative partner for website content creation.
As the signature service of W+C, the goal of The Copy Room is to help you build your brand and cultivate a long-lasting relationship with your audience.
This is not a cookie-cutter process. There are no gimmicks to website creation. While I believe in the tried and true rules of website copywriting, I also believe every brand is unique and deserves a personalized experience tailored to your specific needs and goals.
As such, I will do more than write your copy. I will also utilize brainstorming, research, concept development, and strategy to address those needs and create a website that engages your customers and showcases all your brand has to offer.
Creative Workshops for Beauty BrandsThe Spark Lab
Coming up with new campaigns, messaging, and strategies for your brand isn’t always easy. Sometimes, a little extra creative insight is exactly what you need to generate those aha moments and brilliant ideas.
This is why I created the Spark Lab; to be your brainstorming partner.
I’ve designed these 90-minute creative workshops, available as a one-time or quarterly offer, to help you break through your advertising or content blocks and generate new ideas for your next launch, blog post, pop-up event, website, newsletter, and more. The choice is yours.
You’ll leave each Spark Lab creative workshop with an action plan you can use to bring your new ideas, strategies, tactics, or messaging to life.
Email/newsletter Content CreationThe Connection Lounge
Is your email list collecting dust? Are your emails not serving your brand in the way you know they could? Need help creating a welcome, promo/launch series? Then you’ve come to the right place because I can make the process less stressful.
Having an effective email strategy goes beyond simply collecting emails. Your email list should serve as an asset to your brand. It can establish trust, provide value to your audience, and keep your brand top of mind.
No matter what stage you are with your emails or email list, the W+C retainer email/newsletter service is here for you. I will help you create engaging welcome sequences, launch/promotional emails and/or newsletters designed to excite and motivate your audience to open, read and take action.
Your service will include: (3-month minimum contract)
Pre-service discovery call to review email goals & strategy
Create a new email content strategy and map out the consumer journey
Email/Newsletter content sequence creation, including CTAs
Blog Post Content CreationThe Content Terrace
Know the value of a having a blog but are struggling to come up with content? Or perhaps you have ideas but aren’t sure how to craft the perfect post? My retainer blog posting service might be exactly what your brand needs.
Having a blog or your site is a great way to provide additional value, information, and content to your audience. It can also drive more traffic to your site, which translates into more leads and buyers. And bonus, you can repurpose your blog posts for your social media.
The W+C Blog Post retainer service is designed to provide you with three, lead converting posts per month. Posts can range from educational, entertaining, or newsworthy/trending topics.
Your service will include: (3-month minimum contract)
Pre-service discovery call to review blog goals & strategy
Blog content strategy/calendar development
Topic research & content outline creation
Content creation, including SEO
360° Campaign CreationThe Bold Blueprint
Starting your brand from scratch or in the process of rebranding? Launching a new product or service and need to create a fully-integrated campaign? Thinking about taking your advertising to a whole new level?
Then, the W+C 360° Campaign was created especially for you. This built for you service is tailored to your brand’s specific advertising needs.
I will work with you to create a fully-integrated strategy that showcases your brand across multiple platforms and tactics. I’ll help you determine what tactics will benefit your brand the most and engage your consumers to take action, whether that be to subscribe, learn more or buy now.
Your service will include:
Discovery – conduct a discovery call and pre-project questionnaire to help us get clear on your campaign needs & your brand goals
Research – review current branding/messaging and marketing/advertising efforts, perform a competitor analysis, determine your target market, and develop a project brief
Campaign Strategy - develop a strategy for launch/campaign and determine which tactics are most effective
Brainstorming – create a concept for the campaign to ensure there is a cohesive idea across tactics
Content/Campaign Creation – create the content for each tactic
Ready to build a brand your audience can’t stop talking about?
Step inside the W+C Creative Capsule Studio.*
*Retainer services start at $2500. Website creation starts at $6000. 360-campaign pricing is set on a per-project basis.