The W+C Blog
Musings, trends, news & tips…
The Benefits of Brainstorming for Your Beauty Brand
Feeling stuck? Too many ideas, but not enough direction? Don’t know where to start? Need a little spark of creativity? This is why brainstorming is so beneficial for your brand. It can help you break through all the noise in your brain and provide you with ideas, strategies, and a plan of action for making your next launch, sale, or event a success.
It’s an essential part of the advertising and copywriting process, and it’s one of my favorite things about being a copywriter. I love coming up with ideas and solving creative problems for my business and for my clients.
Reflecting on 2022…Learning to Pivot and Grow as an Entrepreneur
What a year it has been. W+C celebrated its one-year anniversary, and I entered my second year of being an entrepreneur. I’ve learned so many things this year, the most important being, it’s all about the pivot, especially if you want to grow and change in your business. Granted, this is also great advice to follow as a human in this crazy, wild world.
Five Ways to Improve Your Client Experience
Creating a memorable customer experience doesn't have to be a challenge. By making small changes you can build a long-lasting relationship with your customers for years to come, while also continuing to build your brand.
Why Gen Z prefers TikTok for Search & How it Could Impact Your Brand
According to a recent study conducted by Google, the preferred search engines of Gen Z are Instagram and TikTok. In fact, as TechCrunch first reported, almost 40% of 18- to 24-year-olds, turn to social media for more visually based search and discovery.
MOB Beauty - Bringing Sustainability to Indie Beauty
I first became aware of MOB Beauty in May of this year, thanks to an article published by Beautylish entitled, Meet the Brand Committed to People, Animals & the Planet. I was immediately intrigued by their focus on creating “makeup for a better world”, through their cruelty-free, vegan, clean, and sustainable products.
Why are brands acting like they forgot about Gen X?
Even though Gen X only makes up 30% of the population, they are the current top earners and spenders. I’m going to go out on a limb here and say, it would probably be a good idea for brands to stop ignoring Gen X and start targeting them.
The Do’s and Don’ts of Cosmetic Claims
One of the biggest challenges faced by beauty brands is knowing what cosmetics claims they can and cannot make. Of course, you want to showcase all the amazing benefits your products offer, but you also don’t want to overpromise or make any drug claims.
Celebrating new beginnings for Wordwoman Creative
What exactly is this series? It’s my way, as the founder of this little boutique copywriting venture, to share my thoughts, feelings, and insights on a variety of topics. This could include anything from updates about Wordwoman Creative to my journey as an entrepreneur.