The Connection Lounge
Email Copywriting for CPG, Beauty, and Lifestyle founders
Give them a reason to open, read, and click
Available in 3-, 6-, and 12-month retainer options
The Connection Lounge is about more than making the sale
The goal of your brand’s email list should be about more than showing up in the inbox to promote a sale. It should be about building a relationship with your community. It’s an opportunity for your audience to get to know your brand, hear from you consistently, and have a reason to keep opening, reading, and clicking.
Just like a thoughtfully designed lounge invites people to come inside, get cozy, connect, and stay awhile, The Connection Lounge was created to cultivate that same sense of connection between your brand and audience.
Through my ongoing strategy and copywriting support, I’ll create emails for your brand that feel intentional, stay on brand, and give your audience a reason to be excited every time they see your name in their inbox.
Making every send a part of something bigger.
As with all my services, I tailor the W+C Email Blueprint to your brand. Whether we’re building a stronger newsletter strategy, crafting a welcoming series, mapping out a promotional or launch campaign, or creating a consistent rhythm between sales, every email will serve a purpose.
Because this is an ongoing service, we can test what resonates with your audience, refine our approach, and ditch the random one-offs for a cohesive email strategy. Your audience will always know who you are, what you offer, and why your brand deserves to stay top-of-mind.
The Connection Lounge is offered as a 3-month minimum engagement.
Research and Discovery
Your project kicks off with a pre-project questionnaire and onboarding call so I can get a clear understanding of your email marketing goals and brand strategy.
Next, I’ll audit your current email marketing and take a closer look at your target audience, competitive landscape, and brand voice and messaging.
The W+C Email Blueprint
Concept Development
First, we’ll determine the creative direction and campaign angles for your emails, either monthly or quarterly, depending on your goals and contract.
Next, we’ll map out content themes and hooks based on upcoming launches, promotions, or community engagement so your emails feel intentional, relevant, and valuable to you and your audience.
Content Strategy
I’ll build out a structured content calendar to map out your regular newsletters, launch campaigns, sales/promotions, or welcome sequences.
This blueprint ensures you are showing up consistently in your audience’s inbox, without spamming them. It also helps you maintain a balance between value-driven content and promotion-driven content, while keeping your list active and engaged.
Content Creation
Finally, I’ll write, format, and batch your monthly email copy. I’ll craft subject lines, preview text, and body copy designed to make your emails must-reads.
If A/B testing makes sense for your regular newsletters or promo campaigns, it can also be included during content creation.
FAQs
-
Packages are available in 3-, 6-, and 12-month options:
3 months (4 emails/month) - $2750
6 months (4 emails/month) - $5550
12 months (4 emails/month) - $11,000
-
It takes time to build a solid, consistent email strategy.
A 3-month commitment gives us time to establish a rhythm, test what resonates with your audience, refine the strategy, and create a cohesive email experience, rather than a series of one-offs.
-
Emails are tailored to your brand’s goals and marketing calendar.
Depending on what you have coming up, they can include regular newsletters, promotional emails, launch campaigns, nurture content, or other priority sends designed to keep your audience engaged and connected to your brand.
-
Not at all. Developing or refining your email strategy is part of The Connection Lounge.
During the Discovery & Research phase, I’ll review what you are currently doing, learn more about your goals and audience, and use those insights to build a strategy and content plan tailored to your brand.
-
I’ll provide you with the strategy and copy for your emails, but I don’t directly work within the platform.
You’ll receive the finished copy that you or your team can upload and schedule into the platform you already use.
If your platform requires additional copy or specific fields, we can review those needs during onboarding so they’re built into the deliverables. I’ll also review your existing email analytics to help inform the strategy and identify what may be worth testing or refining.