What happens in The Copy Room?

As the signature service of Wordwoman Creative, The Copy Room is designed to help you create website content that makes your audience stop, stay, engage, and buy. While this is a done-for-you service, your input at every stage will be extremely valuable.

I want your website to be more than a place to buy your products. I also want it to be a place to showcase your compelling brand story, so your audience understands how your purpose aligns with their values and why they should buy your products over anyone else’s.

Why should I work with W+C to create my website?

For one, I didn’t just wake up one day and decide to become a copywriter. Nor did I take a couple of classes and suddenly declare I can write conversion copy. I studied advertising and copywriting in school, where I had the privilege of working with creatives from prestigious agencies. After school, I went to work with ad agencies and brands in Chicago, NYC, Atlanta, and around the globe.

I’ve worked hard to hone my copywriting, concept development, brainstorming, and strategic skills because helping my clients build a brand people are crazy about is my greatest joy. I love what I do. I love being creative and watching my clients grow their brand engagement and sales.

Although I follow a carefully curated process, I treat each brand as an individual with unique needs, challenges, and desires. I don’t believe in using gimmicks, a cookie-cutter approach, or fear-marketing. I want your audience to see how special you are and turn them into lifelong fans who can’t wait for your next launch, sale, announcement, or event.

What process do you use to build my site?

As a copywriter with an agency background, I utilize the knowledge and skill set I developed over my career to create my 6-step website content creation process. As your creative partner, the goal of my process is to ensure your website showcases who you are, engages your audiences, and drives sales.

• Step 1: Discovery – Your Copy Room service kicks off with a pre-project questionnaire and pre-project to help us get clear on your goals and desires for your site

• Step 2: Research – conduct an audit of your current site and/or branding/messaging, perform a competitor analysis, determine your target market, and develop a creative brief

• Step 3: Build Your Brand Story - Fine-tune, clarify, and/or build your brand story, voice, and key messages. Review and discuss current SEO.

• Step 4: Brainstorm and Concept development – create a concept for your site to ensure the why behind your brand will be effectively communicated to your audience to help foster a long-term relationship and inspire them to take action

• Content Strategy & SEO – develop the content hierarchy, flow, and key messages for each page of your site, along with SEO and CTA’s

• Content Creation – create the content for the top five key pages of your site