Brainstorming: The Secret Weapon to Building Your Brand

Building your brand is an adventure. It takes creativity, strategy, currency, time, resourcefulness, and initiative. While the journey can be stressful and overwhelming at times, it’s also rewarding, especially when you look back at all the progress you’ve made. But how do you reduce that overwhelm and ensure you hit those milestones? By utilizing your brand’s secret weapon for success, brainstorming.

As a copywriter, who works with beauty and lifestyle brands, I know that brainstorming is one of the most effective tools you can use to build a brand and create a long-lasting relationship with your audience. It’s the perfect starting place for launching a brand, developing your brand voice, creating a comprehensive picture of your target audience, and developing an effective advertising strategy.  

Many brands often overlook the importance of brainstorming, not only during the launch period, but also throughout the continual process of growing their brand. Brainstorming doesn’t stop once you have established the core components of your brand. It’s a tool you should continue using to develop concepts, enhance collaboration, encourage creative problem-solving, and ensure cohesive content creation for your website, emails, blog, and social media.

How brainstorming can build your brand 

As I mentioned above, brainstorming can be used at any stage of the brand-building process. While each session might look a little different depending on what you’re working on, the effectiveness of this secret weapon will always be the same.

Pre-brand Launch

Before you launch your brand, you will need to make a lot of decisions about:

·      Your branding and messaging

·      Your mission and vision for your brand  

·      How will you communicate your unique brand story

·      Who your target audience is and how you want to connect with them

·      The design and messaging for your packaging

·      The number of products you will be launching

·      Your advertising and social media strategy

·      What tactics will you utilize to execute your strategy

Brainstorming can help you determine all of these and more. It can help you identify areas where further research is needed, as well as any gaps in your planning and strategy. It can also help you create an effective plan for tackling each item on your pre-launch to-do list. In turn, this can increase your productivity and the effectiveness of your brainstorming sessions. Additionally, brainstorming increases focus, fosters creativity, and enhances collaboration among your team.

When you start utilizing it in your brand-building process from day one, it will become a vital tool you can’t or won’t want to live without. The more you work your creative and problem-solving muscles, the more effective your brainstorming session will be.

Brand Evolution

As your brand grows, brainstorming will continue to play a crucial role in your advertising strategy, brand strategy, concept development, and launch campaign planning.

You can also use it to plan website updates, develop email campaigns, and craft new messaging. In other words, there is no limit to the numerous ways you can utilize brainstorming to build your brand. Now you know why I call it your brand’s secret weapon.

As the famous quote says, “When you fail to plan, you plan to fail.” Brainstorming forces you to create a plan, while also allowing your imagination to run free. It encourages focus, without limiting your ideas, and enables you to hear from different perspectives.

Need a little extra spark?

Now that you’re ready to put your secret weapon to work for your brand, you might need a little extra help creating a plan or sparking new ideas. This is where The Spark Lab can help your brand. Available in single or quarterly options, these 90-minute brainstorming or strategy workshops are designed to help you generate ideas or break through creative blocks for your next launch, blog post, pop-up event, website, newsletter, and more. The choice is yours.

You’ll leave each workshop with a plan of action you can use to bring your ideas to life. Book your session today. Limited spots available each month.

How are you sparking ideas for your beauty or lifestyle brand?