The W+C BlogMusings, trends, news & tips… Blog Brainstorming: The Secret Weapon to Building Your Brand Brand Strategy The Benefits of Brainstorming for Your Beauty Brand Brand Strategy Brand Strategy Features Dreamers & Doers Feature Features Features From the Desk of... Reflecting on 2022…Learning to Pivot and Grow as an Entrepreneur From the Desk of... From the Desk of... Brand Strategy Five Ways to Improve Your Client Experience Brand Strategy Brand Strategy Ad Trends Why Gen Z prefers TikTok for Search & How it Could Impact Your Brand Ad Trends Ad Trends Things I'm Loving MOB Beauty - Bringing Sustainability to Indie Beauty Things I'm Loving Things I'm Loving Ad Trends Why are brands acting like they forgot about Gen X? Ad Trends Ad Trends Copy Tips The Do’s and Don’ts of Cosmetic Claims Copy Tips Copy Tips From the Desk of... Celebrating new beginnings for Wordwoman Creative From the Desk of... From the Desk of... Features Blythe Alpern 6/9/25 Features Blythe Alpern 6/9/25 Dreamers & Doers Feature Read More