The W+C Blog
Musings, trends, news & tips…

The Benefits of Brainstorming for Your Beauty Brand
Feeling stuck? Too many ideas, but not enough direction? Don’t know where to start? Need a little spark of creativity? This is why brainstorming is so beneficial for your brand. It can help you break through all the noise in your brain and provide you with ideas, strategies, and a plan of action for making your next launch, sale, or event a success.
It’s an essential part of the advertising and copywriting process, and it’s one of my favorite things about being a copywriter. I love coming up with ideas and solving creative problems for my business and for my clients.

Five Ways to Improve Your Client Experience
Creating a memorable customer experience doesn't have to be a challenge. By making small changes you can build a long-lasting relationship with your customers for years to come, while also continuing to build your brand.