The W+C Blog
Musings, trends, news & tips…
Why Gen Z prefers TikTok for Search & How it Could Impact Your Brand
According to a recent study conducted by Google, the preferred search engines of Gen Z are Instagram and TikTok. In fact, as TechCrunch first reported, almost 40% of 18- to 24-year-olds, turn to social media for more visually based search and discovery.
Why are brands acting like they forgot about Gen X?
Even though Gen X only makes up 30% of the population, they are the current top earners and spenders. I’m going to go out on a limb here and say, it would probably be a good idea for brands to stop ignoring Gen X and start targeting them.